Download Two of These and Call Me in the Morning

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Today, a visit with the doctor is often followed by a trip to the pharmacy. In the not too distant future, a visit to the doctor may also be followed by a trip to the app store.

That\’s right. Your cardiologist, rheumatologist, endocrinologist, orthopedist or physical therapist, for example, may soon be adding a mobile app prescribing solution to their repertoire of healthcare solutions.

\"\"Well, that\’s the way it will be if Happtique\’s vision becomes reality. The mobile application management company launched its mRx pilot program on August 20th. Designed to focus on the usability of mRx, a patent-pending electronic app prescription solution for physicians and other health practitioners, the pilot is scheduled to run through early December.

\”Our goal is to focus on the usability of mRx along with practitioner and patient satisfaction,\” says Ben Chodor, CEO at Happtique.

The mRx pilot, which will include 200-400 healthcare practitioners across the U.S. (in specialties including cardiology, rheumatology, endocrinology, orthopedics, physical therapy and fitness training) will tally up how many apps were prescribed and how many were filled or clicked on for download by patients.

For the purpose of the initial mRx pilot program, practitioners will be able to choose from eight to 12 apps in each specialty. If mRx becomes a reality, healthcare practitioners will be able to prescribe from thousands of apps in a Happtique formulary.

Next year, Happtique has plans to run a clinical trial designed to see what role apps will play in the healthcare of the patient. \”We want to see if the apps will play a role in the education and engagement of the patient, to see what role the apps have on disease prevention and/or improving treatment and health,\” says Chodor.

Happtique, a wholly owned subsidiary of the Greater New York Hospital Association, has three business goals, according to its CEO: to act as a curator of health apps, a certification body for mhealth apps, a kind of Good Housekeeping seal of approval, and, a formulary for mhealth apps for prescribing health professionals.

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