Many savvy shoppers swear by Black Friday as the best time of year to buy an HDTV. That’s when the truly great deals can be found, right?
Wrong. That is what the retailers want you to believe, but it’s actually pretty far from the truth. Here’s a cold hard fact that many probably already know: there’s a huge difference between getting something cheap and getting a great deal. And therein, my bargain-hungry friend, lies the rub. Also, the trick to landing an awesome deal on a pretty nifty HDTV.
First of all, its important to think like an electronics retailer. They’re all in the business to make money – not give free stuff away – and therefore it would be economic suicide to slash prices on quality HDTVs during the holidays. This is where retailers attempt to trick buyers, by selling a potentially lousy HDTV at a ridiculously low price just to get shoppers into the store to buy marked up items and services, particularly HDTV cameras, Wi-Fi dongles, cables, setup services, and extended warranties.
Next time you’re suckered in by this ruse, stop for a moment and take a look also at how much the best quality HDTVs and smart HDTVs are selling for alongside the door buster special. Guaranteed, they won’t be nearly as cheap. And none of them will be on sale.
Now that you know when not to buy an HDTV, it’s time to clue you in on when to swoop in to claim some serious savings: between the months of March and April. Here’s why?
- Retailers get a lot of post-Holiday business in January and February. They anticipate a rush from buyers who either decided to sit out the Holiday shopping madness, or who wanted an HDTV for Christmas and didn’t get one. So forget finding deals at this time.
- Big-screen HDTV sales usually spike in January because a lot of Super Bowl enthusiasts want to buy something cool on which to watch the big game. Retailers know this, and are therefore more than happy to fork over their expensive merchandise to overly-excited football fans.
- A common ploy by less scrupulous consumers is to buy an enormous HDTV for the game, then return it afterward for a refund. If this happens enough, there will be a glut of returned TV sets that stores will mark down just to get them out of the way. Many electronics retailers are getting hip to the post-Super Bowl flood of returns and are starting to implement some restrictions. By finding out what the store’s return policy is, you can save yourself a lot of time in the hunting process.
Before you go racing out to snatch up the deal of the decade, do yourself a favor. Do your homework. It’s a lot easier to get a great deal on an HDTV if you know exactly what you’re getting for your money. Never base a decision on the strength of a dollar sign alone.