Will Windows 8 Get Business Users Off the iPad?

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As heralded by the announcement of Microsoft Surface, Windows 8 is coming to a tablet PC near you soon. Could it mark the end of the bring-your-own device movement sweeping through the enterprise, as IT managers finally have access to an iPad-like device to distribute to the workforce? Or, has the iPad become so entrenched with business users that it, and BYOD, is here to stay?

\"WindowsThe Apple iPad is the most popular consumer tablet, with something hovering around a 60% market share, according to most analysts. It?s also the most popular business tablet, and according to Apple CEO Tim Cook, Already in 94% of Fortune 500 companies, and 75% of Global 500, either formally deployed or in through the back door and then supported by IT.

The question for IT and business users is, can, and will Windows 8 change that? It certainly will offer productivity advantages over the iPad, including support for legacy applications (the X86 version, anyway), a full Office suite, and better peripheral support. Users are also hoping it has all-day battery life and instant on, just like the iPad and other mobile tablets.

According to Dr. Gerry Purdy of Mobile Trax, Windows 8 and the Microsoft Surface tablets have enough going for them to perhaps make a dent, but just a small one. \”I think the Windows 8 platform will get reasonable adoption in the enterprise, but mostly for specific enterprise application areas like vertical markets, and less so for general business professional use.\” He adds, \”I think the Surface will generate real interest from enterprises that have investments in Windows software, but I don\’t think it\’s going to happen a lot at retail.\”

Read the full analysis of Windows 8 and the business tablet market on TabletPCReview.



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