2D Ticket Sales Outselling 3D at the Movies

by Reads (226)

\"\"He also highlighted that tickets for Harry Potter went on sale earlier in the week, and while 2D tickets made the top 5 on the “top sellers” list, 3D ticket sales did not.

There were even earlier signs of 3D fatigue among audiences that came a few weeks ago when only 46 percent of the opening weekend totals for “Pirates of the Caribbean 3D” came from 3D theaters, despite the fact that 3D theaters comprised 66 percent of the venues that showed it.

“We continue to believe US consumers are frustrated with the amount of 3D movies Hollywood is producing, especially when combined with excessive ticket prices,” Greenfield said.

“In addition, we suspect the darkness of 3D is starting to impact movie satisfaction (this was a key problem with “Pirates 3D”… with both Green Lantern and Potter starting off with dark imagery and then layering on 3D glasses that darken the images further),” Greenfield added, pointing out the disappointing performance of a range of recent 3D releases.

Why is this trend occurring?

There are some who are feel that most 3D versions of movies don’t offer very much over their 2D versions. For me personally, the annoyance and actual, physical headaches that usually come with having to wear special colored glasses throughout a near two-hour movie are the main detraction. For others, going to the movies is expensive enough…why tack on even more to the price?

What do you think? Do you enjoy 3D at the movies or stick to the conventional 2D showings?

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