Amazon has provided a heaping of details about Kindle FreeTime Unlimited, a new expansion to the company’s kid-friendly FreeTime service that will be available for the latest Kindle Fire and last two Kindle Fire HD tablets. The service was initially shown off during Amazon’s Kindle Fire HD announcement earlier this year.
Kindle FreeTime Unlimited is aimed at allowing children ages 3-8 to enjoy “thousands of content titles” without giving their parents a headache in the process. Various children’s books, TV shows, games, movies, and education content are said to be packed into the service, provided through partnerships Amazon has made with publishers like Nickelodeon, Disney, PBS, Marvel, and Houghton Mifflin Harcourt, among others.
Parents will just have to enter their child’s age and gender into the service — those are the only two revealed filters thus far — and then let Amazon provide them and their kids with an array of recommended children’s content. Kids will be able to have their own individual profiles within FreeTime Unlimited, and can search for shows, movies, and the like by simply entering a topic of interest. Amazon gave the example of searching for “Princesses,” which would then sort out all available princess-themed media and present them to the child.
From there, parents can set up control features like time limits that can be specified by content category and the ability to password lock their kids out of the rest of the tablet. No in-app purchases or advertisements will be featured in the service either, which could provide further comfort to parents weary of their free-spending children.
Amazon Prime members can get their hands on Kindle FreeTime Unlimited for $2.99 per month for one child, or $6.99 for the whole family — making this one of the first instances of Amazon having Prime members pay for a “premium” perk, rather than just having it included into a Prime membership for free. Non-Prime users, meanwhile, get the same for $4.99 and $9.99 respectively. It’ll be available in a software update to be delivered “in the coming weeks.”