Android took the lead in worldwide tablet sales for Q2, according to a report from the analyst firm Strategy Analytics. Android held 67 percent of the global market in Q2 2013 with 36.2 million units, rising from 24.6 million in Q2 2012. Meanwhile, Apple saw a 28 percent decrease in tablet sales from Q2 2012.
Sales of Android tablets are on the rise thanks to partnerships with companies such as Samsung and Amazon (Kindle Fire), and Google’s own Nexus 7 tablet, which is built by ASUS, but branded as a Google device. When white-box tablets, systems from no-name brands, are added into the data, the amount of shipments for Android tops out at 51.7 million units.
Apple sold 17 million tablets in Q2 2012, but dropped to 14.6 million in Q2 2013. The iPad with Retina Display was released in Q2 2012, possibly explaining the decrease. However, the new iPad Mini was expected to bolster sales.
Microsoft only held 4.5 percent of the global market in Q2 2013, but some predict price cuts in Q3 will boost sales. However, some analysts are not sure if low prices will compensate for the lack of available Windows 8 apps, which is seen as a major drawback for consumer adoption.