Apple Profits Down, iPhone Sales Up in Q4 Earnings Report

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Apple has issued its latest earnings report for its Q4 2013 period ending September 28, and the results are still lucrative but slightly more mixed than usual.

\"iPhoneThe Cupertino company reported revenues of $37.5 billion, which is up from the $36 billion of a Q4 2012, but a profit of $7.5 billion, down from the $8.2 billion of a year ago.

Device sales continued their typical trends, with Apple’s phone and tablet businesses leading the way. iPhone sales, bolstered in part by the first week of iPhone 5s and iPhone 5c sales, hit a record 33.8 million units. That’s significantly higher than the 26.9 million of a year ago.

iPad sales remained stagnant, rising from 14 million to 14.1 million year-over-year, but that was to be expected — next quarter’s iPad Air and new iPad mini sales figures will paint a clearer picture of demand there.

\"AppleMacs, meanwhile, continue to make up only a fraction of the company’s overall revenue. They sold 4.6 million units overall this past quarter, slightly down from the 4.9 million of a year ago. iPod sales had a more significant downfall, dropping from 6.75 million units last year to 3.5 million this year.

The figures, while somewhat down, are nevertheless impressive. As a point of reference, Samsung, Apple’s biggest rival in the smartphone space, reported a quarterly profit of $9.6 billion just last week. It sold 86 million smartphones overall, but its lineup includes significantly more devices. And although Samsung’s tablet sales nearly doubled to 10.5 million units last quarter, it still trails iPad sales by a little over 3 million.

Source: Apple



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