Apple has announced it has added support for HBO Go and WatchESPN to its Apple TV set-top box.
Don’t go cutting the cord on cable yet though, both HBO Go and WatchESPN require a cable subscription, but the added support is a step in the right direction for Apple. HBO Go allows users to watch any of HBO’s shows on demand, while WatchESPN allows users to tune in to live TV from any of ESPN’s family of channels (ABC and Disney not included) as well as clips from ESPN.com.
Both HBO Go and WatchESPN apps have been available to iOS users and are compatible via AirPlay, meaning users can send the content to their Apple TVs already. However, now the content is available directly from the set top box, without requiring a secondary iOS device.
Apple TV is also getting three additional channels including the U.K’s SkyNews, which will be available for users in the U.S., U.K. and Ireland, Japan’s Crunkyroll, available worldwide, and the music channel Qello.
The Cupertino-based company also announced its users purchase over 800,000 TV episodes a day via iTunes and 350,000 movies a day. Meanwhile, overall iTunes downloads have reached 1 billion TV episodes and 380 million movies.