Electronic accessories maker Belkin has announced that it will be acquiring Cisco’s home networking division, which includes the Linksys brand, lineup of products, and employees. Belkin says that it will keep the popular router maker’s brand in tact going forward, and that it will offer support for Linksys’ current products and warranties for the foreseeable future. By adding Cisco’s former products to its own lineup of routers and other devices, Belkin claims that it will now account for roughly 30 percent of America’s home and small business networking retail market.
Bringing Linksys into its fold would presumably give Belkin an easier time with distribution partners and manufacturers, as well as one of the largest user bases in the home networking arena. Belkin is already known, among other things, for its consumer-friendly line of accessories for things like iPhones, iPads, and notebooks, so it’ll be interesting to see how (or if) the company will blend with Linksys’ more professional home office approach in future products.
Cisco and Belkin remained mum on the financials of the acquisition, but the deal is expected to be finalized sometime this March. Linksys was originally purchased by Cisco in 2003 for $500 million.
Cisco’s decision to sell off the home networking chunk of its business is not unexpected. The company was rumored to be selling off its Linksys division just last month, as it continues to refocus its efforts away from the consumer electronics space entirely and focus on selling information tech to the enterprise.