Best Buy has started offering Sony’s various Ultra HDTVs in an effort to reignite its TV sales business. As reported by the Associated Press, the struggling electronics retailer began selling the super high-resolution sets on Sunday and will showcase them in more than 700 of its Best Buy and Magnolia stores. The news mostly falls in line with statements Sony made to TechnologyGuide in April.
For the uninitiated, Sony’s Ultra HD sets come in 84-, 65-, and 55-inch models. The largest of the bunch is also the priciest at $25,000, but Best Buy is also taking online pre-orders for the smaller versions, which come in at a not insignificant $7,000 and $5,000, respectively. All three offer sharper and more pixel-dense displays with resolutions four times that of current 1080p HDTVs, but come with their own set of caveats besides their normally sky-high price tags.
Best Buy hopes that getting the new displays in front of as many eyes as possible will spark a renewed interest in the high-end TV market. Recent innovations like 3D displays and smart TV tech haven’t spurred as much demand from television consumers as hoped, but 4K has been the talk of the TV tech world for many months now, so interest in Sony’s sets could be there even if they’re not as attractively priced as similar models from manufactures like Seiki. Best Buy will be the only major national retailer to carry Sony’s sets.
Source: AP (via Yahoo! News)