While many consumers are looking for a way to cut the cord on cable, Comcast is hoping to give them a reason to stay. The company has announced X2, a new iteration of its entertainment operating system. The next generation of the X1 platform from Xfinity adds new features like total cloud storage and the ability to watch recorded content on multiple devices.
The X2 cloud-connected platform uses the XI3 DVR and stores all a user’s recorded television content in the cloud, completely eliminating the need for a hard drive in the Xi3 DVR, making it three times smaller and 50 percent more energy efficient, according to Comcast. The company also claims the box is four times faster than standard cable boxes. The cloud-based storage also allows users to access their content from a variety of devices.
A group of brand new features have been brought to the X2 platform, including the ability to personalize the home screen, which will then be synced across devices, more content recommendations, integrated ratings from Rotten Tomatoes and Zeebox and the ability to track Facebook and Twitter feeds through the dashboard. Users also now have the ability to begin watching recorded content on one device and continue watching from the same place on a different device.
Consumers who currently have the previous X1 platform haven’t been forgotten as the first generation entertainment system also got a few upgrades, including the ability to stream web content to the TV and second screen integration.
Comcast hasn’t announced any pricing or availability information yet, but it’s worth noting the X1 service is only available in 12 markets at the time of this writing.