eBay Introduces Shoppable Windows in New York

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Starting June 8th, New Yorkers will be able to take window shopping to a new level, with shoppable windows from EBay. The online company is attempting to help brick and mortar shops expand sales by allowing shoppers to make purchases via a touchscreen window. Unlike purchasing online, however, shoppers can expect to see the product on their doorstep within an hour.

\"ebay\"Dubbed “Wall as a Mall” by William McComb, Chief Executive of Fifth & Pacific, he states that the windows will help his company expand their brands without the limitations of a retail store. Shoppable windows will also allow companies to sell larger items such as furniture without needing the square footage to accommodate it.

Between June 8 and July 7 shoppers will be able to purchase 30 different goods from Fifth & Pacific\’s latest brand, Kate Spade Saturday. eBay has also stated that it is working on deals with companies such as Macy’s.

Once a courier delivers an ordered package, shoppers will then make their payment through PayPal. The displays will appear on the windows of closed shops and will measure nine feet by two feet. New Yorkers can expect to see the windows in areas of SoHo and the Lower East Side.

Source: Reuters

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