Wearable fitness-tracking devices are a dime a dozen these days, but that hasn’t stopped Fitbit from adding another new product to its ever-growing series of health-monitoring machines. Today the California-based company is launching the Fitbit Flex, a new wristband which will join the previously-released Fitbit One and Fitbit Zip and compete against popular rivals like the Jawbone Up and the Nike+ Fuelband.
Available now both online and through various U.S. retailers for $100, the Fitbit Flex will be noticeably cheaper than the Up and FuelBand, which respectively sell for $130 and $150. But as far as features go, the Flex offers many of the usual health-monitoring traits, including tools for tracking steps, distance traveled, burned calories and just how many minutes a user is active per day. It keeps tabs on how well a user is sleeping too, and even sports a silent vibrating alarm for keeping things quiet upon waking up.
Fitbit is also touting the Flex’s wireless Bluetooth 4.0 syncing, which lets the wristband sync its data in real time to both iOS and select Android devices with the Fitbit app. That dual compatibility puts the Flex ahead of the FuelBand’s iOS-only approach, but only somewhat, since it’ll work with just the Samsung Galaxy S III and Galaxy Note II for now.
As for iOS devices, the Flex supports syncing with the iPhone 4S, iPhone 5, iPad 3, iPad 4, iPad mini and the fifth-generation iPod Touch. Fitbit promises that Flex support for more Android devices will be coming soon, and says that those with NFC-capable Android machines will be able to tap their Flex\’s data onto their devices as well. Wireless syncing with both PCs and Macs is supported too, allowing users to access their fitness stats from the Fitbit dashboard on both mobile devices and computers. No word was given on Flex support for Windows Phone or other operating systems.
All of this comes in what looks to be a very minimalist package, which features five small LED lights across the front and what Fitbit says is a water-resistant design. The Fitbit Flex is sold now in either black or “Slate” (pictured above), though the company is selling additional colored bands as well. More details on that and other Flex features can be found at the source link below.