Technology may be the future, but Ford is taking a step back into the past. The automotive manufacturer is adding traditional buttons and knobs back to the multimedia dashboard in its vehicles, which has been all-touchscreen since the MyFord Touch dashboard was launched in 2011.
According to a report from The Wall Street Journal, Ford cites the touchscreen dashboard as a big selling point for its customers, and is expected to release a report today which states that 80 percent of its customers chose models with the Ford Sync or MyFord Touch system. However, its customers have also had serious quality complaints with the system, which has caused Ford’s overall quality rating to drop since the system’s release.
The touchscreen dashboard comes with a learning curve, and Ford users have complained of the time it takes to change the radio station or turn down the volume without the traditional dials and knobs, according to The Wall Street Journal.
In addition to the touchscreen interface, MyFord Touch also has voice-activation technology and can be paired with a user’s smartphone. Last spring, Ford released a software update that completely overhauled the user interface, improved voice recognition and included bug fixes. Now, Ford is turning to traditional knobs and dials to appease its customers. Ford will add dials for radio tuning and volume controls and will make the display’s main screen simpler to navigate.
Ford hasn’t said when exactly it will begin releasing vehicles with the updated multimedia system, but said it will come along as models are refreshed or replaced.
Source: The Wall Street Journal