Google Personalizing Search With Google Now Features

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Google will try to make searching the web more personal by implementing some of the features from its Google Now software into its standard search engine.

\"GoogleAs detailed in a company blog post, the tech giant will begin pulling data from users’ Gmail, Google Calendar and Google+ accounts into their search results over the “next several days.”

Google says that this will allow you to use regular search similar to how you may use Google Now. If the data is listed in your other Google accounts, you’ll be able to look up your flight times, hotel and restaurant reservations, photos and the like right from the search bar.

Google gave the example of searching “What are my plans for tomorrow?” in order to return a summary of all your upcoming events, flights and reservations, or searching “my photos of sunsets” to see all those evening pics. The goal isn’t to schedule new information so much as it is being able to save time by finding it all in one convenient place.

\"GoogleThe company says that only English-speaking users in the U.S. will be able to use the updated search for now. It\’ll work across desktop, tablet and smartphone. Both voice and text searches will be supported, and Google notes that the whole thing will only work for users who are signed into their Google accounts.

The personalization features were first brought to Google’s search engine through an optional “field trial” that started last year. It’s becoming the standard now, but Google says that the data pulling can be turned off temporarily or permanently at any time.

Source: Google Official Blog

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