Android, Music, and Hangouts are great, but Google was built on search, and it’s still at the heart of its services. To that end, Google is still working on improving the search experience, and it’s doing that by providing the most relevant search results possible to users.
How relevant? Try personalized and conversational.
With an update to Google desktop search via Chrome and mobile devices coming \”soon,\” the phrase “OK Google” will trigger search. A user can then ask, “How’s the weather in Paris?” and Google will return relevant results. The conversational search and then be strung off in different directions for more relevant information. For example, a user can then ask “How about London?” for more weather information, or “How long will it take to get there?” for travel info.
The information can be granular as well, with results related to nearby landmarks, photos, and restaurants. The goal is to have users just ask for, and have Google deliver, information, essentially eliminating the need for users to learn how to search for something.
Google will also extend this feature Gmail for messages (“Ok Google, send a note to my Kate”), and even photos (“Show me my photos from Christmas last year”).
Of course, how well it performs will be dependent on how much information users share with Google via its various services. So those creeped out by Google need not worry. It’s strictly voluntary. Also, there is no date when the service will roll out, other than “soon.”
Google also updated Google Now with new cards, including public transit reminders, as well as music, TV shows, video game and book info (likely powered via Google Play). Users can also set Google Now reminders by voice.