Slow down with all that \”Google Store\” talk.
With rumors swirling that Google is looking to enter the retail realm by opening up its own stores, similar to those of Apple and Microsoft, in time for the holiday season, Google senior vice president of mobile and digital content Andy Rubin claims it just isn\’t so.
At a round-table discussion on Tuesday at Mobile World Congress in Barcelona, Rubin said “Google has no plans and we have nothing to announce” when discussing whether or not Google is considering opening its own retail stores.
So far, Google has relied on retail partners like Best Buy and its own online portal to sell its products. The company is the leading developer of the Android OS, has worked with partners on Nexus-brand smartphones and tablets, owns Motorola Mobility and has released a line of Google Chromebook OS laptops, including the premium Google Chromebook Pixel, the first Chromebook completely designed by Google. Google is also set to release Google Glass, its augmented reality eye wear.
Rubin said that Google hardware products are still young and it’s not necessary to have them in retail stores, citing the Nexus products as examples. He also commented that consumers no longer need to go into a store and physically handle a device before deciding to purchase, as they now largely get their buying information via word of mouth and through reviews.