Microsoft launched the Surface Pro in the United States on Saturday, and multiple reports are saying that the hotly-anticipated Windows 8 tablet is already sold out in most retail stores across the country.
Microsoft chose not to take pre-orders for the device, instead waiting until launch day to make it available at its own retail stores, Staples and Best Buy in the United States. This apparently caused a deluge of people to rush to their local physical or online outlets this weekend, as the 128 GB Surface Pro model (which costs $999) is currently listed as “out of stock” on Microsoft’s website, and at Best Buy and Staple stores across the country. There still appears to be patches of 64 GB Surface Pro models ($899) still left in stock at various outlets (including Microsoft’s online store), however.
So what, right? A much-anticipated tablet that’s been in the works for months sold out in its first weekend. People wanted it, so they bought it. Microsoft itself is even touting the “amazing” customer response to its new machine on its Surface Blog. What’s the big deal?
Well, the problem with all this is that Microsoft may have failed to meet the demand of those amazing customers in the first place. Various tweets, emails, message board threads and comments have been rolling in across the Internet from users claiming that their local stores simply weren’t carrying enough Surface Pro units, and thus were sold out before many customers could get a chance to pick it up.
For its part, Microsoft also wrote on the Surface Blog that it’s “working with [its] retail partners who are currently out of stock of the 128GB Surface Pro to replenish supplies as quickly as possible. [Its] priority is to ensure that every customer gets their new Surface Pro as soon as possible.”
Let’s be clear: this is far from a new or official thing, but the amount of reports claiming low Surface Pro stock is a little eye-opening. In many ways, this is good news for Microsoft, since it shows that there is at least a sizable amount of people who were eager to pick up its powerful Intel-based machine. But until Microsoft releases actual numbers, it remains to be seen whether or not that “amazing customer response” was due to extremely high demand or relatively low unit supply.
Source: Surface Blog