Netflix has been stirring up traditional media since it launched; whether its by assisting cord-cutters in making the move away from cable, or by offering original programming such as House of Cards. Now it seems almost everyone has a streaming account with Netflix and data from the company backs this up; on a given weeknight, Netflix makes up for nearly 1/3 of the total internet traffic in North America.
Netflix boasts more than 36 million subscribers that rack up 4 billion hours of program viewing per quarter. Peak times in each time zone are 10 pm, when the most users are on Netflix streaming video, and it drops off a little after midnight.
According to Bloomberg, the Netflix master catalog of titles contains 3.14 petabytes of video, and 182 years worth of HD streaming video.
With that many subscribers, there are about 1,000 different devices accessing Netflix at any time; this requires the company work diligently to ensure when a user accesses a show on any a specific device that the correct format is ready to go on a server, streamed for the appropriate user bandwidth. And that\’s where Amazon comes in.
Netflix relies heavily on cloud storage, and houses most of its data on Amazon servers. Although Amazon, through Amazon Instant Video, is in competition with the popular streaming company, the relationship has assisted Amazon in reaching out to other business partners that are looking for reliable and efficient means of storage and access (including the Obama 2012 reelection campaign). Between 10,000 and 20,000 Amazon servers handle everything from Netflix recommendations, to video encoding, and more.
Source: Bloomberg Businessweek