Nike Unveils New Fuelband SE for its Nike+ Ecosystem

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Nike announced its new Nike+ Fuelband SE today, boasting most of the same features as the past model, but with a new design and improved specs.

The Fuelband SE is available in multiple colors, but the design remains mostly the same as the last model. It also features Bluetooth 4.0 for a better connection to mobile devices, and a more water resistant design. However, Nike did not offer data on exactly how water resistant. As with the previous model, the Fuelband SE is only compatible with iOS devices.\"Nike+

Nike also introduced an updated Nike+ system that the company states it has been working on for over a year. The system includes a refined algorithm that will deliver more accurate data on a user\’s daily activity levels.

The new Nike + ecosystem includes the new FuelBand SE, as well as the Nike+ Moves app, which was released with the iPhone 5S. The app utilizes the M7 chip in the iPhone 5S to save on battery life while tracking a user’s exercise.

The Nike+ Fuelband SE will be available starting November 6 for $149, and users can pre-order the device as of today.



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