The launch of RIM\’s new BlackBerry 10 operating system is just under two months away, so the company has launched a new training program of sorts for those who are eagerly anticipating the next generation of the mobile business device.
The BlackBerry 10 Ready Program was announced today for enterprise users who would like to \”prepare their environments\” for the transition to the new OS. Enrolling in the Ready Program will net users a free BB10 smartphone, an online training course that teaches the ins and outs of the new system, and the chance to upgrade their existing BlackBerry Enterprise Server licenses to BB10 when it launches.
\”We remain committed to our enterprise customers and want to provide them with a head start on understanding the power of BlackBerry 10 and preparing their existing environments for the new mobile computing platform,\” said Senior Director of Enterprise at RIM Bryan Lee. \”The BlackBerry 10 Ready Program gives customers access to a variety of services, information, tools, and special offers to help ease their transition to BlackBerry 10 and BlackBerry Enterprise Service 10.\”
The program will take part in four stages, two of which — the offer and enrollment for the program itself, and the beginnings of a webcast tutorial series — are available now.
The program shows a willingness on RIM\’s part to regain the once-prominent mobile foothold it held in workplaces across the country, when \”business\” and \”BlackBerry\” were near synonymous with each other.
BlackBerrys, and RIM as a whole, have taken more than their fair share of lumps as a result of the ever-increasing \”bring your own device\” (BYOD) trend in the enterprise in recent years. But while the consumerization of IT has largely given Android and (especially) iOS the place in employees\’ pockets where BlackBerry once resided, RIM doesn\’t look like it\’ll be going down without a fight.