Samsung announced this morning that it will be opening 1,400 mini-stores inside Best Buys across the country by the end of June, with the first 900 locations popping up in early May.
The company, which is the biggest maker of smartphones in the world despite Apple’s iPhone being the top-selling mobile device in the U.S., is making the move to differentiate themselves from the competition.
Each mini-store will be known as a “Samsung Experience Shop,” and will be situated in a section of the Best Buy store devoted specifically to Samsung’s products, including smartphones, tablets, cameras, laptops, televisions and accessories. The Samsung Experience Shops will also have a customer support area, when consumers can go to have their what-if-it-breaks questions answered.
“The specially trained Samsung Experience Consultants will assist with product demonstrations, basic product services, Samsung account set up, warranty registration and post purchase support,” Samsung said in a press release.
According to Samsung, the shops with vary in size, with the largest at 460 square feet. The larger shops with include a “Samsung Connected Solutions” area, which “creates a place for customers to see how easily Samsung devices connect and share content across multiple screens.”
The move pushes Samsung closer to Apple’s sales model of having its own dedicated stores, rather than solely relying on carriers to sell its devices. According to the Times, Apple has about 400 retail stores around the world, as well as its own mini-stores within Best Buys. Samsung opened its first and only brick-and-mortar retail store in Vancouver, Canada in July.
Best Buy has sold Samsung’s products for a long time. The only difference now is instead of the Samsung Galaxy S4 being sold in the smartphone department, the Samsung Galaxy Camera in the camera department and the Samsung 46-inch LED HDTV being sold in the television department, all the company’s products will be displayed in the same section.
Source: New York Times