Three winners were randomly selected from those who successfully answered questions relating to the innovative Apple iPad tablet PC and content on Apple’s iPad Web sites. Names of these winners will be withheld pending notification and award of prizes, which are $100, $50 and $25 gift cards.
As part of the competition, participants searched for 2-D Quick Response (QR) codes embedded in iPad–related content and articles posted in NotebookReview.com, TabletPCReview.com and Brighthand.com, TechnologyGuide’s smartphone news and review website (see sample QR code image below). The codes were created by Renu Mobile, Inc., a mobile marketing company that partnered with TechnologyGuide on the competition and specializes in unique and highly effective solutions that target mobile phones and the mobile consumer.
Once a code was located within an article, participants used their cell phones to capture the image and link directly to a related Apple iPad website, through the use of specialized NeoReader™ software. Many of today’s smartphones already have this software pre-installed. For those that do not, the software was automatically downloaded from NeoMedia Technologies, Inc., a Renu Mobile partner organization. Participants who choose not to use their cell phones could also click on the 2-D codes to hyperlink to related articles.
More than 4600 visits were registered to the Scavenger Hunt Web site and related forum areas on NotebookReview.com, TabletPCReview.com and Brighthand.com. Roughly 360 people actually took part in the hunt for 2D codes across the three Web sites, and 26 people successfully completed the mini-survey with correct responses to questions relate to Apple iPad content.
\”This first Scavenger Hunt was designed to test the use of 2-D code technology in an exciting and interesting way to drive people to our review and evaluation content and demonstrate its use as a new medium for information retrieval,\” notes Tim Scannell, TechnologyGuide editorial director. \”It was also a fun way to get our readers involved in the editorial process and make use of the visual and technology assets of both the Internet and mobile devices.\”
\”Using 2-D codes provides an added dimension and interaction to TechnologyGuide’s reviews,\” said Carol Glennon, Renu Mobile CEO. \”These codes encourage consumer interaction that is efficient and future-forward, and provide an effective way to use mobile phones to quickly get to information and make better decisions.\”
TechnologyGuide plans to conduct more Scavenger Hunts and interactive competitions in the future.
Mobile messaging and tagging services were provided by Renu Mobile, an innovative mobile marketing and branding company that specializes in unique and highly effective solutions that target mobile phones and mobile consumers.
The company is among the first to use ecologically-responsible marketing through mobile phones, and has a combined 20 years of mobile experience servicing agencies and brands worldwide.
The 2-D tagging recognition technology for the TechnologyGuide Scavenger Hunt used the NeoReader™ mobile handset application, developed by NeoMedia Technologies, Inc. The technology lets Renu Mobile extend mobile barcode solutions to existing clients, enabling those clients to attract and connect with millions of consumers in simple, fun and innovative ways.
The NeoReader comes pre-installed on many current smartphones or can be downloaded from the NeoMedia website.The company has also just released versions for the Apple iPhone 3G and 3Gs.
For more information, go to the Renu Mobile Web site.