Sony has announced the Alpha A3000, a new camera that seeks to combine the body of a DSLR shooter with the functionality of a mirrorless interchangeable-lens camera. It comes with a 20.1-megapixel APS-C sensor, an electronic viewfinder, and compatibility with Sony’s existing E-mount mirrorless lenses. It can also shoot 1080p video at 60 or 24 frames per second, capture RAW and JPEG images, and apply a variety of Instagram-esque image filters.
More significantly, the Alpha A3000 is cheap. Sony says it’ll cost “about $400” (18-55mm f/3.5-5.6 kit lens included) when it arrives sometime early next month, which makes it more affordable than similar entry-level shooters from Canon and Nikon. You’ll be making some sacrifices at that price–the 3-inch LCD screen isn’t adjustable or a touchscreen, for one–but that makes the Alpha A3000 one of the cheapest ways for non-professionals to get their hands on a DSLR.
Beyond the A3000, Sony has also taken the lid off of the latest entry in its NEX line of ILCs. The NEX-5T will cost $700 with a 16-50mm motorized zoom kit lens when it arrives this September (or $550 on its own). It comes with a richer set of features though, including built-in Wi-Fi and NFC for more easily connecting your images to Android phones and tablets. The shooter packs the same 16.1-megapixel APS-C sensor, fast hybrid auto focus system, and 3-inch LCD touchscreen that was in the previous NEX-5R as well.