Sony will be hitting the books with its K-12 Education Initiative, a new program that will attempt to integrate Sony tech into the classroom.
The initiative’s centerpiece is the Xperia Tablet S, which will be sold at “special tablet pricing” to applying schools. It’ll come with a free 50 GB of cloud storage courtesy of Box and one year of Kaspersky tablet security services to help prevent theft. Pricing for the consumer version of the Android-based Xperia Tablet S starts at $399 for a 16 GB model.
The program will also allow educators to join the Sony Education Ambassador (SEA) online community. According to Sony, that will feature “a group of distinguished teachers, IT managers and specialists across the U.S.” who’ll give teachers and school officials advice and instruction on how to efficiently utilize technology like the Xperia Tablet S in their curriculum.
The classroom has become the latest battleground for many tech companies. Apple, Dell, Amazon and various other tablet makers have attempted to gain some influence amongst students for a good while now, while Google has recently made an effort to bring its Chromebooks into the education market as well. Microsoft\’s Windows 8 tablets are often big on productivity too, so the market will likely get even more competitive as time goes on.
The market is still fairly open, however, which means that there is plenty of money to be had for whichever of these tech giants can pull ahead. A common complaint amongst educators has been the lack of continuous support for their educational gadgets, but Sony looks to be at least trying to fix that with the added benefits mentioned above. Whether or not it’ll convince many schools to come aboard is unknown, but one thing is for sure: kids these days are spoiled.
Sony is currently taking inquiries and orders from schools interested in the initiative.