Sony Dives Headfirst into 4K, Reveals 4K OLED TV

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4K, or Ultra HD, resolution TVs have been all the rage at this year\’s CES, but Sony just may have leapfrogged over the competition with the reveal of a 4K OLED TV. Yep, it\’s a TV with an Organic LED display at 3840×2160 4K resolution.

\"Sony\"Coming in at 56 inches, the 4K OLED TV shown at Sony\’s press conference is being dubbed a prototype for now, so concrete details about the panel and specs are unfortunately scarce. The electronics giant is touting its propriety \”Super Top Emission\” tech and \”oxide semiconductor thin-film transistors (TFTs),\” however, which enabled the company to actually produce the new display in the first place, for what it\’s worth.

As for 4K TVs that can be bought sometime soon, the Japanese company also announced that it will be releasing 55- and 65-inch 4K Ultra HD TVs this spring. Those will have the same resolution as Sony\’s pre-existing 84-inch UHDTV, which is still priced in the $25,000 range. Sony says that the smaller sizes will help \”bring the 4K viewing experience to a wider audience,\” but no specific price points were given just yet.

Sony also hopes to have the 4K content void covered by launching its own 4K content distribution service. As one would imagine, that will let users download and view movies and other such content in native 4K resolution. It\’ll launch in the US sometime this summer. 4K \”mastered\” Blu-ray discs that are upscaled from 1080p are said to become available sometime soon as well.

While the focus at Sony\’s presser was decidedly on 4K, it hasn\’t abandoned its non-UHD panels just yet. Two new series of Bravia LED TVs, the W series and the R series, were also revealed, with both becoming available this spring.

The W line will sport four panels across three model ranging from the 32-inch W650A to the 55-inch W900A, and, like the aforementioned 4K panels, will feature a Triluminous display, 3D capability with glasses included, built-in Wi-Fi, NFC-enabled \”One Touch\” functionality for mirroring the content on second screens, USB port, and Sony\’s X-Reality PRO engine for picture rendering, among other features.

The R series, meanwhile, has seven separate panels across four models, with the biggest being the 70-inch R550A and the smallest set at the 32-inch R400A. Those\’ll be less featured than the W series, but still come with 3D, screen mirroring, built-in Wi-Fi, and other such capabilities. They\’ll presumably be cheaper too, but alas, Sony hasn\’t disclosed the price points on any LED/LCD panels yet either.

A new TV SideView application was also revealed, which will let viewers use a smartphone, tablet, or computer as a second screen while watching TV. This new interface will have social media features for those who just can\’t help but squeal about the new season of Homeland, will let users view channel listings, and has voice recognition tech to purportedly make searching for content a hands-free affair.



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