Sony Unveils Wealth of New Cameras at IFA 2013

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Sony’s attacking the camera market from a variety of angles with its showing at this year’s IFA show, as it has announced shooters that range from traditional camcorders to “lens-style cameras” that attach to your smartphone.

\"SonyLet’s start with the latter, as Sony’s new QX100 and QX10 lens cameras are perhaps the most out there of the bunch. The two lenses physically connect to your iOS or Android smartphone and wirelessly sync with Sony’s PlayMemories Mobile app, effectively turning your handset into a makeshift DSLR shooter.

The QX100 is the more powerful of the bunch, as it features a 20.2-megapixel sensor, a Carl Zeiss lens with 3.6x optical zoom and a f/1.8-f/4.9 aperture range, a control ring for manual adjustments and a variety of shooting modes. The QX10, meanwhile, has an 18.2-megapixel sensor, a Sony G lens with 10x optical zoom and a f/3.3-f/5.9 aperture range, and a lighter 4 ounce frame.

Sony says the two lenses can activate the PlayMemories app through NFC, that they both have SD card slots, and that any pictures taken with them are saved to both your phone and the lens camera. The two lenses are a tad pricey, though–the QX100 will cost $500, while the QX10 will cost $250. Amazon currently lists the shooters as arriving on September 27, but officially Sony says they’ll arrive “later this month.”

\"SonyAmong Sony’s other camera announcements are a the FDR-AX1 4K Handycam, which, as its name would suggest, can record video in Ultra HD at 60 frames per second. It sports a back-illuminated 8.3-megapixel Exmor R CMOS sensor, a Sony G Lens with 20x optical zoom, and Sony’s “Optical SteadyShot” image stabilization tech. It’ll cost a hefty $4,500 when it launches in October, but that’s somewhat expected with 4K tech still in its nascent stages. Sony is throwing in a 32GB XQD card and a complimentary copy of its Vegas Pro 12 image editing suite with the purchase.

\"SonyThat isn’t Sony’s only new camcorder, though. The HDR-MV1 Music Video Recorder was also revealed, and is being termed as “designed and engineered specifically for musicians.” It sports dual built-in microphones in a 120-degree X-Y setup that Sony claims will record clearer and undistorted audio. It has built-in WiFi and NFC, and a 2.7-inch LCD display. It can also record 1080p video at 30fps with its Exmor R CMOS sensor and Carl Zeiss lens. It’ll be available in December for $300.

\"SonyFinally, there’s the HDR-AS30V, which is Sony’s newest HD “action cam” recorder. Sony says its 35 percent lighter and 25 percent smaller than its predecessor, and that it’ll offer built-in USB, HDMI and line-in ports, a microSD card slot, and WiFi. The new action cam adds a backlit Exmor R CMOS sensor, GPS and NFC support, and it can now take 11.9-megapixel photos and 1080/60p videos. It’ll come out in “late September” for $300.



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