Television networks and advertisers were informed by the Nielsen Company on Tuesday that ownership of TV sets in American homes has dropped from 98.9 percent to 96.7 percent. Two reasons have been determined by Nielsen as the cause of this decline: poverty and a tech savvy public.
Since the digital TV switch that took place July \’09, many lower income households may not have been able to afford the newer digital sets and antennas they were now required to have in order to watch TV. The state of last year\’s economy couldn\’t have helped matters either.
The other reason is due to young people that have grown up accustomed to their laptops and desktop computers (and now tablets and even iPhones) being their provider of their TV viewing needs and have opted to simply stick with them after graduation, rather than investing in an actual TV set (at least for the time being). Nielsen is now beginning to consider including \”internet video viewers\” as part of their television household survey.
While the television is still at the very center of most household\’s media entertainment, there is still the small minority of viewers that are learning to do without it.
When it comes to paid cable TV services, the term \”cord-cutters\” is being used to describe those who have decided to stop paying for cable after years of subscribing. Then there are also those that never started up with cable in the first place. With the number of TV networks and internet services offering full-length TV shows and movies online for either free, or at a remarkably cheaper price than cable (Netflix, Hulu), the need for paid cable services is becoming less of a must-have for homes; thus making cord-cutting more viable of an option.