The average American consumers spent 127 minutes a day inside mobile apps in 2012, good for a 35 percent increase over 94 minute average from the year prior, according to a recent study by mobile analytics firm Flurry.
The report notes that, while still not as much as the 168 minutes the average consumer spends watching television per day, app usage on smartphones and tablets is growing at an exceedingly fast clip. As a result, the \”second screen\” consumers use to play games, watch videos, and interact with social media is quickly becoming a \”first screen\” in and of itself.
One possible effect of this increased app usage, however, is that Americans are now spending slightly less time using the Web than they did before. Flurry reports that the average U.S. consumer spent 70 minutes a day browsing the Internet, down from the 72 minutes per day average from the year before.
Admittedly, that’s only a 2.4% decrease. Flurry notes that the rise of apps may be more because of the sheer amount of \”new content released via thousands of new apps each day\” than because of any dip in usefulness or quality from the Web or television — both of which have stayed around the same levels of usage over the past three years.
But what does the future hold? Well, even more apps. As Flurry notes: \”In just 4 years, mobile apps have overtaken the web and are beginning to challenge television, the top media channel. As we enter 2013, the app industry shows no signs of slowing. On the contrary, we continue to see a strong flow of new devices and new apps activated in our network.\”