This is it. This is the smartphone that BlackBerry, no longer RIM, is hoping will reverse its fortunes, as well as it decline in smartphone marketshare.
Those familiar with the BlackBerry Bold of old, or perhaps intrigued by the BlackBerry Q10, will notice that the BlackBerry Z10 looks a lot like rival devices from Apple, Nokia, and the Android handset makers. That’s because the Z10 and its new operating system, BlackBerry 10, completely overhauls the entire BlackBerry experience, and swaps out the now-ancient BlackBerry 7 interface for a swipe-centric UI that lends itself to one-handed operation, as well as multitasking.
The device itself sports a 4.2-inch touch display with a 1280 x 768 resolution, as well as a 1.5GHz dual-core processor and 4G LTE support. That compares with many other top-of-the-line smartphones currently on the market. But it still seems that BlackBerry is stressing the Z10 as a functional and solid device for real utility and getting things done, not a whiz-bang handset with fun but trivial features. We’ll find out if that strategy succeeds when the Z10 ships in March.
Video by Ed Green